With a beautiful blue from the opposite end to counterbalance the warm hues, you’ve got yourself a mouth-watering split complementary color scheme. Red sits quite close, which is just what a juicy burger tastes like. You can either wait for smellevision to become a thing and let your product sell itself, or reach for the color wheel. Their products themselves are mainly orange-brown-not the most appetizing color by any means, so the advertising challenge is given. And by the looks of it, the flavors that are being advertised here are nothing short of intense. No other color says intensity quite like red. I know it would be quite weird but bear with me. Just think of KFC, LEGO, Vodafone, or The White Stripes. It’s a fairly obvious choice for Coca-Cola, given their brand colors that have been around since forever.Įven their product itself has a black-reddish color, but they’re not the only ones who have used this combination successfully over the years. Not necessarily a combination that follows the principles discussed at the beginning of the article, but it’s a real classic, so we can’t ignore the red, black and white combo when talking about the best color combinations. Once you have a primary color that you want to use, it may be worth playing around with the tint and shade slider before exploring more sophisticated schemes. It’s like individual notes in music that give you a beautiful chord when played at the same time. However, without the numerous variations on the same theme, it wouldn’t have such a powerful impact. In this monochromatic color scheme, the vibrant green is the only color you notice at first, and it’s probably the only one most people will remember. You can go even more basic than an analogous color scheme-using just one color and experimenting with different intensities for adding depth. Add some white copy, and all of a sudden, it looks modern and palatable. Once again, the power of white reveals itself.ĭark blue, dark magenta, and pitch-black would probably be too much, although they’re in perfect harmony. Embrace the dark tones and get away with it… There’s no empty space per se in this design, but that touch of pure white threads it all together without overwhelming the image-just a tasteful hint toward the extreme.īut it’s just as crucial to the design: just imagine that text in any other color…ģ. It’s interesting to see how differently they’ve used white compared to the previous example. The well-chosen background is there only to confirm your first intuition: you’re in for a refreshing experience. The dark moss green and grayish ice blue instantly teleport your mind to the mountains even without seeing the context. If you mean no-nonsense, an analogous color scheme is the way to go. In case you were wondering, the yellow, blue, and pink color combination, we see here is a classic triadic scheme.Ģ. The white background is a clear indication of the distraction-free, efficiency-focused environment, and the soft tints of the three main colors have ergonomy written all over them. Cool icons social media professional#Miro’s tool offers increased productivity in a professional environment, and its promise is to help you focus on what’s important. On the contrary-the colors, and perhaps, more importantly, the lack thereof, convey an important message. If you expected a bold statement with vibrant colors and harsh contrasts right off the bat to demonstrate everything we’ve discussed so far, I apologize for this first example.īut this doesn’t mean the banner’s designers didn’t give the color combinations much thought. Use a neutral background to highlight what’s important 28 Color Combinations to Inspire Your Next Social Media Ad 1. This is why your design should also utilize the more basic building blocks, such as color and clever color combinations. We’re talking about split seconds of attention, so there’s little time to grab the eye with a witty copy or other, more subtle design elements. If you want to get noticed on social media, the first and biggest challenge is to stop your audience from scrolling. While tastes differ, human perception is programmed at a primal level to notice and admire harmony, whether it’s the sound of music or the shapes and colors that surround us. Creating something visually pleasing does require a fair amount of talent and inspiration, but it’s not as subjective as we’re often led to believe.
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